Today, the very first place anyone thinks to look for a job is on the web or through a recruiting agency. Because of the sheer number of opportunities that get listed on numerous social media platforms every day, a single post can easily get lost and disappear in the sea of similar listings.
The key objective here is to stand out and reach your ideal candidate first, but this can be challenging, especially in certain fields that may already be quite saturated.
In order to get the attention of the right candidate, you want to have a good social media hashtag strategy in place so that your listing will get seen by the desired people.
Here are some things to keep in mind when you plan your strategy.
Get to know your hashtags.
There is no harm in doing some research before you jump into creating a listing. If you’re not too familiar with how this works, no problem! Lucky for you, a quick Google will tell you everything you need to know.
Hashtags consist of the pound symbol (#), followed by certain keywords or phrases.
Using these hashtags will group together all relevant content that uses similar hashtags and thus keep your search organized while delivering relevant search results to your feed.
A combination of specific hashtags will ensure that searches will yield specific results and consequently leave your listing at the top of a candidate’s list.
Use the right hashtags.
You want to include hashtags that are relevant, popular, and will provide specific information about the position.
This way, there will be no confusion when a candidate finds it in their feed, and it will save time by letting algorithms know what exactly the post is about.
In doing so, the position will only get recommended to specific candidates and therefore narrow down the search for you. A popular LinkedIn hashtag for fresh candidates is #opentowork.
You can find the right hashtags by keeping up with what is trending at the moment as well as looking at competitors’ posts so you can get an idea of how popular hashtags are used to ensure that your listings make it all the way to your ideal candidate’s screen.
Another way to find the best hashtags is to utilize hashtag research tools. Here, you’ll not only see how popular certain hashtags are but also get an overview of the trends for the past few months or weeks.
Consider using branded hashtags.
As we’ve established before, the key is to be very specific, and there is nothing more specific to your business than a hashtag that represents your brand as well as the content that is related to it.
This will also make it much easier to monitor the performance of posts so that you can track progress and make adjustments accordingly.
Don’t get discouraged through copy and paste – switch it up.
It’s not a good idea to use the exact same hashtags every single time, even if you’re creating listings for similar roles.
Doing some research every time you post might not seem like the most desirable task ever but it’s necessary to avoid getting on the wrong side of the algorithm.
