Creating a job description is the first step to finding great talent. The secret to succeeding in the recruiting industry is to write job descriptions that are appealing, compelling, and exciting. So how do you create a convincing job post? Don’t worry, we’ve got you covered!
Fortunately, creating a job posting doesn’t require advanced writing skills; you must be brief and clear to do the job. In this guide, we have covered six easy tips to help you write an attractive job description.
6 Tips to Create an Effective Job Description
1. Focus on the Title and Description
The title of your job is the first thing a candidate reads. So, developing an interactive, concise, and relevant job title is crucial. We know it is fun to use weird words like “pro, guru, or rockstar” in a job title, but it might make you miss potential candidates who will not use these words when searching for a job.
Therefore, it is recommended to stay on the safe side. Create a formal job title and description that concisely highlight the required experience, expertise, your company’s culture, and its standards.
2. Be Specific and Transparent about Your Requirements
An encouraging job description mentions the role of a candidate in clear words. Make bullet points to explain the position. For example, if you are looking for a manager in the marketing department of your company, list the responsibilities in points, like:
- handling social media accounts,
- running marketing campaigns,
- managing digital profiles,
- and keeping an eye on the customer engagement of all marketing strategies.
Your job description should convey an overview of the candidate’s daily responsibilities, instead of fizzy details. So, steer away from words like “often, casually, and once in a while” to avoid creating confusion.
3. Introduce your Company
When writing a job description, act as the face of your company. Introduce it as a brand to show potential candidates how your company can help them grow. To attract applicants, describe your company’s culture, goals, achievements, job perks, and other enticing information.
4. Highlight the Benefits of Working with Your Company
Highlighting the perks of working for your company encourages clients to apply right away. You can add the following benefits to your job description:
- Specify your salary range or how competitively you pay your employees.
- The annual or half-yearly bonuses your company offers.
- Learning or training programs that your company arranges to provide growth opportunities.
- Health-related benefits like insurance, wellness programs, or gym memberships.
- Offer flexible schedules or work-from-home opportunities to give candidates a sense of comfort.
5. Establish a Sense of Urgency
Your job description should convey a sense of urgency to candidates to get them to apply. Include start dates, the location of the interview, and a phone number so they can prepare for it. Providing these specifics rather than a generic email address allows applicants to follow a more streamlined process.
6. Write the Description in Clear Language
No one wants to open a dictionary to understand a job description. So, avoid using confusing phrases and jargon in your job description. Instead, use simple phrases and words that can deliver your message to the applicants.
Additionally, before posting your job description, make sure it is reviewed to confirm its readability and clarity.
The Bottom Line
Hiring good talent requires attracting it. To attract and encourage potential candidates, you have to create an engaging, creative, and inclusive job description. We hope this blog helped you write an attractive job description.
